Integrating Multi Brand
Direct-to-Consumer Web Stores
Business Challenges
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- Brand storefronts being managed by various brand teams with no standard SoPs or value proposition.
- No direct ownership of DTC Brand Shops amounting to a reduced margin
- Turnaround time for driving any change in strategy is very poor
How We Helped
PCGI built an insights-to-action framework which delivered the following components
- Central Management Hub between storefronts, payments, order processing, product management and communication with fulfillment center
- Singular Brand Stores as primary storefront of each brand adhering to brand guidelines, customized product hierarchies, content and user workflows
- Integrate add Brands at a company level Marketplace for consumers to navigate and browse for Products of all Brands, chose multiple brand product into a single cart for a centralized payment
Solutions & Technology Implemented
eCommerce Platform
Shopify Plus
Front-end Framework
Nuxt 3
Associated Services
Recharge, Avalara, SignifyD, Exporteo, Fulfilleo, Orderly eMails
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