Succeeding with PCGI's Operational Data Governance Playbook

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Operational Data Governance Playbook

What is Information Governance

Governance is a discipline which enables an organization to become Data Driven, ensures data is actionable, consistent, timely, and secure

Establishes a framework of policies, methods, and standards for utilizing data as an asset.
Promotes process harmonization, data standardization and improves communications across the information flow
Brings People, Process and Technology together, providing a forum to address data related issues and a single point of contact for master data needs
Provides a robust operating model, identifying key personnel within the organization for making data related decisions, and provides them with tools to manage the data

Why is it critical for today’s Business?

Digital channels and Big Data platforms have significantly increased the amount of information that an organization has to deal with. This has created chaos in the data analytics world and a conundrum for governance. Some of these issues are

Data is not trusted by business and is not available in a timely, accurate and consistent manner to generate reliable insights and facilitate decision making
Lack of data ownership results in confusion around who owns what data and what data sources or analytics are available
A lack of stewardship and governance results in duplicate and inconsistent views of customers, as data is not properly harmonized across business processes and disparate systems
Acquisition and purchase of data assets is managed by individual business groups which lack data domain expertise, resulting in data redundancy and excess spending
Lack of data standards, data policies and procedures prevent data from being effectively integrated and centrally leveraged as an asset
Lack of a unique or single view of the customer or account limits
Ability to enable advanced analytics, CRM capabilities and insight driven sales tactics