ai enabled hcp engagement
for large us pharma

Business Challenges

Changing HCP expectations in digital age and market forces require precision-based engagement strategy

  • Access to HCPs & their preferred mode of interaction continually evolving with availability of in-person, video and other digital channels
  • HCPs demanding more relevant information and a synchronized experience from pharma companies delivered via reps & digital channels
  • Stagnating effectiveness of traditional cadence-based models in driving incremental prescriptions

How We Helped

PCGI built & operationalized a insights-to-action data framework which delivered the following components

  • AI Based Recommendation Model
    PCGI helped the Client operationalize AI based model to recommend HCP interactions, messaging & mode to drive incremental Rx for prescribers and non-prescribers
  • Robust Cloud Data Management
    We managed all Commercial Data Sources required for design and deployment of recommendation engine to ensure single version of truth, adherence to enterprise grade data governance & robust integration with CRM platform
  • Change Management
    We helped client analyse changes to organizational processes, roles & responsibilities, training requirements with detailed current state and future state process flows & PCGI’s change impact analysis framework
  • Business Insights & Reporting
    We helped client build the right reporting capabilities to monitor program success via rep activity metrics on recommendations, HCP engagement rates & Rx metrics
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Solutions & Technology Implemented

Machine Learning

PyTorch, TensorFlow

Data Integration

Python

Data Warehouse/
Marts/Lakes

Centralized data mart in Snowflake using PCGI data engineering solution (AWS, Snowflake)

Reporting/Advanced Analytics

PCGI BI Reporting suite based on Microsoft Power BI

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