ai enabled hcp engagement
for large us pharma

Business Challenges

Changing HCP expectations in digital age and market forces require precision-based engagement strategy

  • Access to HCPs & their preferred mode of interaction continually evolving with availability of in-person, video and other digital channels
  • HCPs demanding more relevant information and a synchronized experience from pharma companies delivered via reps & digital channels
  • Stagnating effectiveness of traditional cadence-based models in driving incremental prescriptions
  • Rising complexity from competing signals, priorities & indications is overwhelming reps – need for simplification to drive sales force effectiveness

How We Helped

PCGI built & operationalized an insights-to-action solution framework which delivered the following components

  • AI Based Recommendation Model
    PCGI helped the client operationalize next-gen AI Engine to deliver actionable HCP recommendations—tailoring interactions, messages, and channels to unlock incremental Rx across the target HCP base
  • Robust Cloud Data Management
    Built and managed a robust data engineering platform to unify all commercial data sources - fueling the recommendation engine with a single source of truth, enabling MLOps and Agentic AI capabilities, ensuring enterprise-grade governance, and delivering seamless CRM integration
  • Change Management
    Enabled a structured evaluation of organizational shifts —analyzing process changes, role transitions, and training implications through comprehensive future-state mapping and leveraging PCGI’s change impact analysis framework
  • Business Insights & Reporting
    Built targeted reporting capabilities to track program success - measuring rep engagement with recommendations, HCP interactions, and Rx impact - enabling data-backed program optimization
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Solutions & Technology Implemented

Machine Learning

PyTorch, TensorFlow

Data Integration

Python

Data Warehouse/Marts/Lakes

Centralized data mart in Snowflake using PCGI data engineering solution (AWS, Snowflake)

Reporting/Advanced Analytics

PCGI BI Reporting suite based on Microsoft Power BI

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