DTC eCommerce Platform for Scalable Growth

Business Challenges

  • Transition away from legacy fulfillment infrastructure to a new warehouse and logistics provider
  • Enable multiple storefronts to share a unified backend for customer data, order administration, and fulfillment workflows
  • Allow for rapid scaling and onboarding of new storefronts, brands, and product lines without duplicating effort
  • Unify and modernize storefront code to consolidate shared functionality and reduce maintenance overhead

How We Helped

PCGI built & operationalized an insights-to-action solution framework which delivered the following components

  • Shared Backend Model
    Centralized multi-storefront management by building a shared backend on Shopify Plus, allowing all brands to use a unified customer and order administration layer
  • Reusable Frontend
    Developed a reusable NuxtJS front-end architecture that powers multiple storefronts from a single codebase while allowing per-brand customization in both branding and functionality
  • Streamlined Fulfillment
    Streamlined fulfillment operations by integrating Shopify with a new third-party logistics partner and automating routing, status updates, and exceptions via Shopify Flow and logistics APIs
  • Modular Deployment
    Improved scalability and speed-to-launch for new brands and product lines through modular code, CI pipelines, and templated storefront deployment
  • Enhanced Support for cx/tax/fraud protection
    Enhanced CX and operational visibility with integrated tools for fraud protection (Signifyd), tax compliance (Avalara), and exploratory AI-based customer service support (Gorgias/RichPanel)
  • Streamlined Support
    Reduced support burden by refining subscription flows with Recharge and preparing for async-first customer service
  • Modern Frontend Architecture
    Elevated performance and accessibility through modern Vue-based architecture, optimized HTML/CSS, and reusable, standards-compliant components
Get in touch

Solutions & Technology Implemented

Platform

Shopify Plus

Apps Connected

Recharge - Signifyd - Avalara - Gorgias/Richpanel

Techstack Used

NuxtJS - Vue.JS - Modern HTML & CSS - CI/CD pipelines

Logistics/Fulfilment

Exporteo - Fulfileo

Interested? Get in touch.

Get in touch with us or find an office closest to you.

Contact Us